Gusto vs ADP

Last updated: 2025-11-27

This comparison focuses on who each tool fits best, pricing structure (where available), and the practical differences that matter for SMB payroll decisions.

At a glance

	Gusto	ADP
Segment	SMB	MID
Best for	Small businesses that want payroll plus basic HR and benefits administration in one place.	Businesses that prioritize compliance coverage and prefer a long-established payroll provider.
Pricing	Tiered plans; pricing typically scales with headcount and selected add-ons (check vendor site).	Custom pricing; varies by plan and services (check vendor site).
Key features	Payroll processing Tax filings Employee onboarding Benefits administration Reporting	Payroll processing Tax services Compliance support Reporting Service options (vary by plan)

Which should you choose?

Choose Gusto if…

You fit: Small businesses that want payroll plus basic HR and benefits administration in one place.
You value its approach to payroll + HR tradeoffs.

Choose ADP if…

You fit: Businesses that prioritize compliance coverage and prefer a long-established payroll provider.
You value its approach to payroll + HR tradeoffs.

Related comparisons