Gusto vs ADP
This comparison focuses on who each tool fits best, pricing structure (where available), and the practical differences that matter for SMB payroll decisions.
At a glance
| Gusto | ADP | |
|---|---|---|
| Segment | SMB | MID |
| Best for | SMBs wanting simple payroll + benefits | Businesses wanting established provider |
| Pricing | From $X/mo | Custom / varies |
| Key features |
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Which should you choose?
Choose Gusto if…
- You fit: SMBs wanting simple payroll + benefits
- You value its approach to payroll + HR tradeoffs.
Choose ADP if…
- You fit: Businesses wanting established provider
- You value its approach to payroll + HR tradeoffs.