Alternatives to Gusto

Gusto: Payroll + benefits for small businesses

Best for: SMBs wanting simple payroll + benefits

Quick comparison

Tool	Best for	Pricing	Key features
OnPay	SMBs wanting value + simplicity	From $X/mo	feature1 feature2 feature3
Zenefits	Small businesses needing HR tools with payroll	From $X/mo per employee	Payroll processing Benefits administration HR compliance
QuickBooks Payroll	Small businesses already using QuickBooks	From $X/mo	Full-service payroll Tax filings Direct deposit
Rippling	Growing teams needing payroll + IT/HR	Custom / varies	feature1 feature2 feature3
Paylocity	Mid-sized companies with complex HR and payroll needs	Custom pricing	Payroll processing HCM suite Employee engagement tools

If you want the simplest setup and good SMB defaults, prioritize ease of use and support.
If you need benefits, time tracking, or HR add-ons, compare integrations and total cost.
If you have contractors or multi-state complexity, prioritize compliance features.

Common reasons include pricing, feature fit, support, integrations, or needs that change as a company grows.

Start with company size, payroll frequency, benefits needs, and integrations (accounting, time tracking, HR).