Gusto vs Rippling

Last updated: 2025-11-27

This comparison focuses on who each tool fits best, pricing structure (where available), and the practical differences that matter for SMB payroll decisions.

At a glance

	Gusto	Rippling
Segment	SMB	MID
Best for	Small businesses that want payroll plus basic HR and benefits administration in one place.	Growing teams that want payroll integrated with broader HR workflows and scalable administration.
Pricing	Tiered plans; pricing typically scales with headcount and selected add-ons (check vendor site).	Modular pricing; typically per-employee with add-ons (check vendor site).
Key features	Payroll processing Tax filings Employee onboarding Benefits administration Reporting	Payroll processing HR management Workflow automation Integrations Reporting

Which should you choose?

Choose Gusto if…

You fit: Small businesses that want payroll plus basic HR and benefits administration in one place.
You value its approach to payroll + HR tradeoffs.

Choose Rippling if…

You fit: Growing teams that want payroll integrated with broader HR workflows and scalable administration.
You value its approach to payroll + HR tradeoffs.

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